Rennie Ackerman
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    names are everything. 

nail polish
     Got a product?  Small company?  App? Now you need the perfect name.
     Easy, right?  All it has to do is this:
  •      Reflect the brand
  •      Describe the item
  •      Evoke an emotion
  •      Be fun to say
  •      Not compete with similar items
             ...and make me want to buy it!

  I have named over 500 skincare products, toys, games, spas, food items,   jewelry collections, restaurants, small companies, stores, and websites.
                       

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helga schaeffer photography newsletter
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skincare products
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